The Tale of the Cancer Cells

Once upon a time there was a multi-organ cancer dwelling in a human body. The Cancer Cells (CCs) were alarmed about the deteriorating health of the person they were inhabiting, so they decided to call a global corporal summit to see what could be done to address the situation. All the different tumors were represented […]

The dark side of marketing

By definition, marketing is the science of making certain people habitually do something that somebody else wants them to do, such as buying a specific brand every time; it is the art of ingraining habits. Marketing is attracting attention, arousing interest; it is persuasion, awakening desire, convincing, gaining confidence; marketing is strategic positioning and maintaining […]

El lado oculto del marketing

Por definición marketing es la ciencia de hacer que determinadas personas hagan algo que a alguien le interesa que hagan, como comprar un producto de una empresa determinada de forma habitual; vamos, el arte de instaurar hábitos. El marketing es llamar la atención, es despertar interés, es persuasión, es fomentar deseo, es convencer, es generar […]